Amory Lovins' Energy Ideas Don't Sound So Dim AnymoreEmily T. Smith
If the gospel of energy efficiency has an evangelist, it must be Amory B. Lovins. In 1976, as an obscure consultant, he published an article in Foreign Affairs, the prestigious quarterly, asserting that it makes more economic sense to use energy efficiently than to increase energy supplies. That was heresy, since the accepted wisdom at the time held that growth in the gross national product depended on using more energy. The ensuing controversy put Lovins on the map.
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