The Selling Of The World's Fastest Human, Part Ii

Carl Lewis has been probably the biggest name in track and field since he won four gold medals at the 1984 Olympics in Los Angeles. Meet promoters can't draw flies unless they guarantee handsome appearance fees to Lewis and his teammates on the Santa Monica Track Club. But in the ultimate test of professional athletic prowess, the competition for big-bucks endorsements, Lewis has run far back in the pack.

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