Procter & Gamble: On A Short LeashZachary Schiller and John Carey
For months, the Food & Drug Administration had been writing letters to Procter & Gamble Co., complaining that it was misleading to use the word "fresh" on Citrus Hill packages because the orange juice is made from concentrate. And despite a long day of meetings between agency and company representatives last spring, P&G still would not back down and remove the offending word.
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