Drugmakers: Prescribing For The Hangover To ComeJoseph Weber
Just for amusement, staffers at drug industry powerhouse Merck & Co. sometimes kick back and play the Drug Research Uncertainty Game. In the computer simulation devised by Merck's financial wizards, players develop drugs and decide how much money to funnel into research. If they spend enough and are blessed with a few breakthroughs, balloons and confetti pop onto the screen. But make a bad choice or suffer lousy luck, and Devour Inc. marches over to snap up sad-faced Drugs-R-Us.
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