What's In A Name? Less And Less

When Robert L. James calls on clients these days, it's not just to press the flesh. The blunt-speaking chairman of ad agency McCann-Erickson Worldwide is sounding a tocsin: Brand names, he says, are in trouble. Companies aren't spending enough to support these valuable assets. As a result, the products that carry them are losing their premium status. What's more, James thinks that few marketers fully appreciate the threat: "I feel like I'm screaming in a void."

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