Soon, Home Shoppers Won't Even Have To Pick Up The Phone...

Good news for couch potatoes who find phoning into home-shopping channels too taxing: A new interactive television technology may make it possible to buy goods simply by punching numbers on remote controls. In January, the Federal Communications Commission announced plans to allocate radio frequencies for interactive TV. Now, TV Answer Inc., a company in Reston, Va., has launched a $400,000 advertising campaign to sell licenses for the company's technology. The cost of buying in? $5,000.

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