Kenneth Cole: Doing The Old Soft Shoe To Success

To get attention for his debut collection of footwear back in 1982, Kenneth Cole parked a 44-foot van on a busy Manhattan street corner and set up a giant display. He got a permit from the mayor's office under the pretense of filming a movie, The Beginning of a Shoe Company. He even hired a director. "Sometimes there was film in the camera, sometimes there wasn't," he admits.

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