The Japanese Borrow Detroit's Favorite Ploy: Rebates

When Dean and Brigitte DeLaHaye went shopping for a new car earlier this year, they made the rounds of the Oldsmobile, Chevrolet, and Mercury dealerships near their Pembroke (N. H.) home. In the end, though, the thirtysomething couple shelled out $11,000 for a Toyota Corolla wagon. After evaluating the ride and styling of both American and Japanese models, Dean says, "there was absolutely no comparison."

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