The Intimate Computer

GRIDPAD TABLET COMPUTER DESIGNER: ID TWO BUSINESS & INDUSTRIAL

In an industry dominated by huge egos and flamboyant personalities, San Francisco design studio ID TWO seems to keep the magic going with even-tempered teamwork and a down-to-earth attitude. Founded in 1979 by a soft-spoken Englishman, Bill Moggridge, the studio's modest quarters are tucked under the rafters of a small office building in the city's North Beach Italian quarter. ID TWO has designed everything from round-necked toothbrushes and high-tech chairs to computers. Its eight-trophy triumph in the IDEA 1991 competition is evidence that the company's low-key approach pays off for itself and its clients.

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