Making Deals Without Giving Away The Store

Few companies ever equipped their competitors the way U. S. chipmakers primed the Japanese. When Intel and Motorola licensed NEC and Hitachi to build low-end microprocessors in the late 1970s, their partners snared so many customers that America's global market share tumbled. When chip-design leaders LSI Logic and VLSI Technologies swapped their software skills for Japanese production technology, they helped make world-class rivals out of partners Toshiba and Hitachi.

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