Ford Of Europe Is Going In For Emergency Repairs

Calling his managers into a tense session in Cologne, Germany, a few weeks ago, L. Lindsey Halstead delivered a searing message: Ford Motor Co.'s European operation is in danger of careening off the road. Ford has been a high-profit leader of Europe's car industry for 20 years, but now, warned Halstead, chairman at Ford of Europe Inc., "our competitors have learned." And with Japanese carmakers lined up to roll into the world's No. 1 market, Ford's boss unveiled an emergency repair plan aimed at putting this formerly high-revving unit back in Europe's automotive race.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.