The Cholesterol Is In The Fire Now

FOOD COMPANIES ARE SCRAMBLING TO REIN IN THEIR HEALTH CLAIMS

Bob Harris, president of GFA Brands Inc., has been in his crisis-management mode ever since the U. S. Food & Drug Administration challenged the health claims that his tiny, family-owned company, based in Cresskill, N. J., makes for its products. Harris quickly capitulated to most of the FDA's demands, agreeing to stop saying GFA's oils, cheese substitutes, and corn oil spread contain "no cholesterol" and are "lowest in saturated fat."

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