Stamped With The Teen Seal Of Approval

First: the name. No one is really sure why the juniors' apparel chain is called Wet Seal Inc. Chief Executive Ken Chilvers says founder Lorne Huycke took his cue from the "wet look" that was popular in swimsuits in the mid-1960s, when he named his Newport Beach (Calif.) beachwear shop. "I should just make up a good story," Chilvers jokes.

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