Getting Under The Skin Of Avon And Mary Kay

Last November, Richard W. Heath, chief executive of BeautiControl Cosmetics Inc., was annoyed by the company's first major lawsuit. But with the dispute appearing close to settlement, he can see some flattery in an antitrust complaint by Mary Kay Cosmetics Inc., a rival nine times BeautiControl's size. Says Heath: "The bigger we get, the more bothersome we become."

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