P&G Recession Proff? No Soap

You might not think anybody would use a smaller dollop of shampoo because of the economic slump. Or tear off fewer paper towels. But that's what's happening in some households. Consumers have also cut what they keep in the pantry. And retailers have trimmed inventories. As a result, recession has caught up with a manufacturer Wall Street often thinks is recession-proof: Procter & Gamble Co.

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