Zoom! Airbus Comes On Strong

The consortium that no one took seriously a few years ago is finally making inroads in the U.S.

All Jim Bryan wants is a little more respect. For five years, he has been president of Airbus Industrie of North America Inc., and for just as long, people have been putting him on the defensive. At cocktail parties, he is asked why a subsidized European consortium should be allowed to threaten its U. S. competitors with aggressive, headline-grabbing deals. Customers make him jump through hoops to prove why his planes are any better than the Boeing jets they've flown for years.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.