Tubular Marketing, Dude

Stoked on surfing, big advertisers are hitting the beach

To the Sixties generation, the quintessential surfer was a casual dude named Moondoggie from the movie Gidget. That image metamorphosed by the Eighties into hash-smoking, slack-jawed Jeff Spicoli in the flick Fast Times at Ridgemont High. Told to find a job before graduation, the ne'er-do-well Spicoli can't see the point. Hey, he says, all I need are some "tasty waves."

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