Simon & Schuster's Nancy Reagan: How Big A Blockbuster?

Huge hype is bringing huge sales--but maybe not huge profits

Credit Kitty Kelley for knowing her audience. His Way: The Unauthorized Biography of Frank Sinatra splattered mud all over the reputation of one of America's most beloved entertainers. But her 1986 book topped The New York Times best-seller list for two months. Kelley's new expose is no less sensational. Nancy Reagan, The Unauthorized Biography accuses the former First Lady of drug use and meddling in White House policy. It even says she had a long affair with Sinatra--romantic White House lunches, that sort of thing.

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