The Little Guy May Develop A Taste For D&B Data

Until recently, Dun & Bradstreet Business Credit Services had offered its reports only to large companies that could commit to using a certain number of reports per year and pay hefty up-front fees. But D&B's Murray Hill (N. J.) unit has been slowly offering smaller companies limited access to its huge data bases without the hassles of expensive contracts.

Its latest effort has been with NewsNet, an on-line information service in Bryn Mawr, Pa. Subscribers can now get three types of Dun & Bradstreet reports on a pay-as-you-go basis. NewsNet members can download Business Information Reports and Payments Analysis Reports into their PCs for $45 per report. This isn't the first time D&B has offered its information on a flat-fee basis. The company first went on-line with Dialog back in 1985 and currently offers a service called D&B Express, which delivers a report to a fax machine or through the mail for a $60 charge on a major credit card. D&B is betting that small businesses will be enticed to sign the lucrative contract agreements after using these limited services.

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