Leo Burnett: The Ad Agency Philip Morris Loves To Call For

Forgive some of New York's top ad executives if they seem just a bit ruffled by the rise of Michael Miles. After all, the new chairman of Philip Morris Cos. controls the nation's largest advertising budget: In 1989, the company spent $2.07 billion to promote everything from Marlboro cigarettes to Velveeta cheese. What's more, he began his marketing career at--of all places--a Chicago ad agency.

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