Game Boy Is Still King Of The Mountain

Video-game makers are slugging it out to win the battle for America's palms. Sega of America, the No. 2 game marketer to Nintendo Co., is coming out with Game Gear, a color, handheld machine that proposes to turn up the heat against the $90 black-and-white Nintendo Game Boy portable. Sega plans to launch its $150 Game Gear on Apr. 5 with a $15 million advertising campaign and a splashy event on the aircraft carrier Intrepid, a floating museum in New York.

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