From Shoes To Designer Clothes To U.S. West?

Telephone companies are tired of being viewed as staid utilities with boring, generic products. But the fact remains that their executives usually know more about multiplexers than marketing. Now, U. S. West Inc. is defying tradition by picking a ladies' clothing marketer to become vice-president and general manager of its largest marketing division: the Home & Personal Services unit of the Baby Bell's telephone subsidiary, U. S. West Communications Inc.

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