From Chuck Wagon To Trail Boss Of Marlboro Country

His mother wanted him to study law, but Michael A. Miles was set on being an ad man. That's how Vernon Fryburger, the retired head of the advertising department at Northwestern University, remembers the phone call from Mike Miles's mother 30 years ago. Miles was one of Fryburger's students at Northwestern's Medill School of Journalism. Says Fryburger: "She was just worried sick that Mike was going to waste his life in a field that didn't have any class."

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