Why `Systems Integration' Sounds Like Poetry To Ibm

In years past, "services" was a subject that tended to induce narcolepsy among managers of computer companies. Nobody cared much, especially when some speedy hardware gizmo was setting new records. But now, all that has changed. Corporations, hard-pressed to cut costs and gain competitive advantages, are hiring outsiders to handle part or even all of their data processing--from writing software and fixing broken PCs to running entire data centers. And as growth in hardware revenue and profit slows, computer makers are turning to services as the golden egg.

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