Nutrasweet Tries Being More Of A Sweetie

For Monsanto's NutraSweet division, the Eighties were a feast. The soda giants bought tons of NutraSweet artificial sweetener, while heavy advertising developed high consumer awareness for the NutraSweet name. The result was operating margins of 20% on sales that hit $933 million last year. NutraSweet also seemed to have a hit for the Nineties with Simplesse, a fat substitute made from egg whites.

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