And Now, Finger Lickin' Good For Ya?

Kentucky Fried Chicken. Its powerful brand name summons up images of white-bearded Colonel Sanders, steaming fried chicken, biscuits, and gravy. But to many health-conscious Americans, it also stands for cholesterol, sodium, and fat. Hence a paradoxical problem for Kentucky Fried Chicken Corp.: As an alternative to beef, chicken consumption is soaring. But fear of frying has helped curb the company's growth while demand jumps for grilled, broiled, and baked poultry.

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