Taking Bull's Zenith Data By The Horns

Enrico Pesatori, a 21-year Olivetti veteran, has landed the president and CEO slots at Groupe Bull's personal computer unit, Zenith Data Systems. Pesatori, 50, says he wants to revive ZDS's lagging domestic sales to business customers by expanding its product line with a notebook computer and a sophisticated desktop designed to power networks of PCs. "It's going to be a challenging assignment," he says. An Italian, Pesatori has worked in the U. S. before--including a stint as president of Olivetti's North American unit.

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