LED Shower Head Touted as Latest Toy for Time-Strapped Consumers

Source: The Shower Speaker LLC via Bloomberg

The shower speaker in use. Close

The shower speaker in use.

Source: The Shower Speaker LLC via Bloomberg

The shower speaker in use.

The shower may no longer be a respite from high-tech gadgets.

A company called Shower Speaker LLC has developed a Bluetooth-enabled shower head with a speaker and temperature-sensitive LED lights, aiming to turn a daily chore into a colorful party. Customers also can use the speaker to catch up on the news or podcasts, boosting their productivity while they lather up.

Sellers of high-end shower fixtures are increasingly touting their wares as a way to add luxury to a harried schedule, according to Global Industry Analysts Inc. Companies are adding more bells and whistles to shower heads in a bid to entice “cash-rich, time-poor consumers,” the firm says. Total U.S. sales of shower heads and shower panels are projected to reach $396 million in 2017, an increase of 14 percent from 2014.

Though shower-head speakers aren’t new, the Shower Speaker is the first model to combine LED lights with a detachable Bluetooth speaker, letting it provide an experience that includes sight, sound and touch, said Anthony Rumeo, the company’s founder and chief executive officer.

The device won’t be shipping until early next year, though test customers have used it to do everything from streaming music to listening to lectures and audiobooks, he said.

Paul Celetano, a portfolio manager at Harbor Financial Services in New York, brought Shower Speaker home for a week to try out and used it to get business-news updates.

“I’m always connected to the news,” he said.

The Shower Speaker is available for order at Indiegogo, and Rumeo hopes to get it into big-box retailers in the near future. At $80, it’s cheaper than Kohler Co.’s speaker-equipped Moxie Showerhead, which costs $200 to $300. That lower price could make it more of a mainstream product, Rumeo said.

“We want to create a true experience for people in the shower,” he said. “No one else really does that.”

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