Inside South Africa's Homegrown Version of

May 9 (Bloomberg) -- Bloomberg's Ryan Chilcote takes us inside Takealot, one of South Africa's largest online retailers. Online sales in Africa are a fraction of the size of Western countries but the opportunity for growth could be huge. (Source: Bloomberg)

Africa, one of the least Internet-connected places on the planet, has a growing interest in online retailing.

Much of it is concentrated in South Africa where lookalike is targeting an e-commerce market whose small size would make many U.S. tech firms shudder -- just $250 million for the whole country, according to the company.

In the U.S., e-commerce sales were $169 billion in 2010, according to Commerce Department figures released today.

Bloomberg's Ryan Chilcote takes us inside Takealot, which is bringing online shopping to South Africa and has expansion plans for other African countries, such as Nigeria, Kenya and Angola.

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.