WEBVTT
X-TIMESTAMP-MAP=MPEGTS:900000,LOCAL:00:00:00.000

00:00:04.000 --> 00:00:11.000
♪ JOHN: DONALD TRUMP'S
BEHIND THE

00:00:11.000 --> 00:00:13.000
SCENES DATA OPERATION IS
SOMETHING HIS CAMPAIGN HAS KEPT

00:00:13.000 --> 00:00:20.000
ALMOST ENTIRELY FROM PUBLIC
VIEW, BUT BLOOMBERG WAS GRANTED

00:00:20.000 --> 00:00:23.000
EXCLUSIVE ACCESS TO A LARGE PART
OF THE DATA ITSELF WHICH TRUMP

00:00:23.000 --> 00:00:24.000
IS USING THE FINAL DAYS OF THE
ELECTION SEASON, AND POSSIBLY

00:00:24.000 --> 00:00:27.000
BEYOND.
WE ARE JOINED BY ONE OF THE

00:00:27.000 --> 00:00:30.000
AUTHORS FROM THAT PIECE, SASHA
ISSENBERG.

00:00:30.000 --> 00:00:34.000
IT IS GREAT TO SEE YOU HERE.
AND YOUR BEARD.

00:00:34.000 --> 00:00:40.000
TELL US ABOUT YOUR STORY.
SASHA: JOSH AND I WENT DOWN TO

00:00:40.000 --> 00:00:44.000
SAN ANTONIO, WHERE THE TRUMP
CAMPAIGN HAS BUILT A SICKLY A

00:00:44.000 --> 00:00:46.000
SECOND HEADQUARTERS.
THERE ARE PEOPLE WHO GO TO WORK

00:00:46.000 --> 00:00:52.000
OFF OF AN OFFICE NEAR THE
FREEWAY BY THE AIRPORT, AND THAT

00:00:52.000 --> 00:00:57.000
IS WHERE TRUMP HAS BUILT A
DIGITAL DATA OPERATION THAT THEY

00:00:57.000 --> 00:01:06.000
HAVE BEEN NULL TO TALK ABOUT.
HE HAS BEEN USING SOCIAL MEDIA

00:01:06.000 --> 00:01:08.000
OUT OF HIS OWN ACCOUNT AS A SORT
OF BROADCAST MEDIUM, BUT FROM

00:01:08.000 --> 00:01:12.000
JUNE ONWARD, THEY HAVE BUILT A
SYSTEM THAT IS DOING A LOT OF

00:01:12.000 --> 00:01:14.777
TARGETED COMMUNICATION AND
BUILDING A LOT OF DATA ON HIS

00:01:14.777 --> 00:01:17.000
SUPPORTERS.
THIS IS THE FIRST TIME THEY HAVE

00:01:17.000 --> 00:01:24.000
PULLED BACK THE CURTAIN TO TALK
ABOUT WHAT THEY HAD BEEN UP TO.

00:01:24.000 --> 00:01:28.000
MARK: ONE THING THAT CAUGHT MY
EYE WAS THE NOTION OF VOTER

00:01:28.000 --> 00:01:29.000
SUPPRESSION.
HERE'S PART OF WHAT YOU WRITE IN

00:01:29.000 --> 00:01:36.000
THE PIECE IN "BUSINESS WEEK."
A SENIOR AGE SAYS, WE HAVE THREE

00:01:36.000 --> 00:01:40.000
MAJOR VOTER SUPPRESSION
OPERATIONS UNDERWAY.

00:01:40.000 --> 00:01:44.000
THEY ARE AIMED AT THREE GROUPS
CLINTON NEEDS TO WIN OVER,

00:01:44.000 --> 00:01:47.000
IDEALISTIC WHITE LIBERALS, YOUNG
WOMEN, AND AFRICAN-AMERICANS.

00:01:47.000 --> 00:01:49.000
YEAH, CAMPAIGNS SOMETIMES
ENGAGED IN VOTER SUPPRESSION,

00:01:49.000 --> 00:01:52.000
BUT WHY WOULD SOMEONE SAY THAT
GIVEN THE OPTIC OF IT?

00:01:52.000 --> 00:01:59.000
SASHA: I THINK THIS IS THE
EVIDENCE OF A CAMPAIGN THAT IS

00:01:59.000 --> 00:02:04.000
RUN BY TOP-TIER PEOPLE WHO HAVE
VERY LITTLE, IF ANY, EXPERIENCE

00:02:04.000 --> 00:02:10.000
AROUND POLITICAL CAMPAIGNS .
YOU LOOK AT STEPHEN BANNON,

00:02:10.000 --> 00:02:13.000
JARED KUSHNER , THESE ARE PEOPLE
WHO HAVE VERY LITTLE EXPERIENCE

00:02:13.000 --> 00:02:17.000
AT ALL.
I THINK THEY HAVE DEVELOPED A

00:02:17.000 --> 00:02:19.000
STRATEGY WHICH IS SORT OF
DUBIOUS FROM A SCIENTIFIC

00:02:19.000 --> 00:02:21.000
PERSPECTIVE, BUT THEY HAVE NO
IDEA HOW FRAUGHT THE TERM

00:02:21.000 --> 00:02:32.000
"SUPPRESSION. " IS.
THEY THINK THEY ARE GOING TO THE

00:02:32.000 --> 00:02:38.000
MOST UNRELIABLE PARTS OF THE
DEMOCRATIC COALITION, WHERE

00:02:38.000 --> 00:02:39.000
POLLS DID NOT SHOW A LOT OF
ENTHUSIASM FOR HILLARY CLINTON

00:02:39.000 --> 00:02:42.000
OVER THE COURSE OF THE YEAR.
THEY THINK IF THEY GIVE THEM

00:02:42.000 --> 00:02:46.000
NEGATIVE INFORMATION ABOUT
HILLARY CLINTON, IT WILL KEEP

00:02:46.000 --> 00:02:47.000
THEM HOME.
THAT'S A LITTLE DIFFERENT THAN

00:02:47.000 --> 00:02:51.000
WHAT THE TERM SUPPRESSION MEANS
ILLEGALLY, BUT THE FACT THAT

00:02:51.000 --> 00:02:58.000
THEY THREW THAT AROUND AS FREELY
AS THEY DID IS A SIGN THAT --

00:02:58.000 --> 00:03:01.000
MARK: BUT YOU DON'T NEED TO BE A
POLITICAL EXPERT.

00:03:01.000 --> 00:03:02.000
YOU JUST NEED APP SOME SENSE OF
MORALE OF THE AND PR TO NOT

00:03:02.000 --> 00:03:07.000
MENTION THAT TO A JOURNALIST.
SASHA: THIS GROWS OUT OF THEIR

00:03:07.000 --> 00:03:11.545
STRATEGIC ASSUMPTION THAT THE
END OF THE CAMPAIGN, WHICH IS

00:03:11.545 --> 00:03:17.000
THAT THEY HAVE THIS VERY FERVENT
BASE, THE THING THAT IS GETTING

00:03:17.000 --> 00:03:23.000
THEM TO 42% OR 44% IN STAPLES.
THEY RECOGNIZED THAT IS NOT

00:03:23.000 --> 00:03:27.000
GOING TO BE ENOUGH TO GET 270
ELECTORAL VOTES.

00:03:27.000 --> 00:03:31.000
THEIR STRATEGIC ASSUMPTION AT
THIS POINT IS THE ONLY WAY THEY

00:03:31.000 --> 00:03:34.652
CAN TURN THEIR COALITION INTO A
WINNING NUMBER IS TO SHRINK THE

00:03:34.652 --> 00:03:38.000
SIZE OF THE ELECTORATE.
THIS IS THEIR GAMBIT TO GO AFTER

00:03:38.000 --> 00:03:39.000
GROUPS WHERE THEY THINK THEY
HAVE THE MOST CHANCE TO REDUCE

00:03:39.000 --> 00:03:43.000
TURNOUT AMONG DEMOCRATS.
JOHN: YOUR PIECE IS UNAMBIGUOUS

00:03:43.000 --> 00:03:49.000
ABOUT TWO THINGS.
ONE, THAT THEY UNDERSTAND THAT

00:03:49.000 --> 00:03:52.000
THEY ARE ALMOST CERTAIN TO LOSE,
AND TWO, THAT THEY HAVE

00:03:52.000 --> 00:03:53.000
LONGER-TERM AMBITIONS ALONG THE
LINES OF WHAT SOME SUSPECT,

00:03:53.000 --> 00:03:58.000
BUILDING A MEDIA OPERATION ON
THE BACK OF IT. TALK ABOUT THAT.

00:03:58.000 --> 00:04:02.000
SASHA: TRUMP HAS GIVEN AN
INDICATION THAT HE DOES NOT

00:04:02.000 --> 00:04:05.000
TRUST POLLING.
THEY ARE DOING A TON OF IT.

00:04:05.000 --> 00:04:09.000
EVERY NIGHT, THEY RUN ELECTORAL
SIMULATIONS.

00:04:09.000 --> 00:04:12.000
WE QUOTED A PIECE SAYING THAT
BASICALLY THEIR NUMBERS ARE

00:04:12.000 --> 00:04:14.000
TRACKING THE SILVERS AT 538, BUT
WITH A LAG BECAUSE THEY ARE NOT

00:04:14.000 --> 00:04:22.000
RELYING ON PUBLIC POLLS.
THEY KNOW THEY ARE GOING TO

00:04:22.000 --> 00:04:34.000
LOSE, AND WHAT COMES AFTER IT IS
LIKELY EITHER A SPLINTER