WEBVTT X-TIMESTAMP-MAP=MPEGTS:900000,LOCAL:00:00:00.000 00:00:00.930 --> 00:00:08.490 So breaking news the DOJ Department of Justice poised to sue Google over its ad market as soon as September. Remember this is 00:00:08.490 --> 00:00:12.750 this ad tech business where you can be buying you can be selling you can be 00:00:13.800 --> 00:00:20.040 chipping in on trying to get your adverts out into the masses. Of course small businesses use it. Big businesses like New Bugsy 00:00:20.040 --> 00:00:26.910 a nine and is with us who broke this story. So just remind us as to why the buying the selling the displaying of online ads why 00:00:26.940 --> 00:00:33.390 it's deemed that Google controls too much of it. Yes sir. The Justice Department has now been investigating 00:00:33.390 --> 00:00:42.810 Google for close to three years over this. And the company owns all aspects of the market. It has tools that help advertisers 00:00:43.260 --> 00:00:50.460 buy stuff online. These advertisers and these are the ones that you see on Web sites like news websites or sports Web sites. It 00:00:50.460 --> 00:00:59.400 also sells helps Web sites sell the ads. And it also owns the largest ad auction platform in which all of these are bought and 00:00:59.400 --> 00:01:06.090 sold. So the Justice Department has been investigating them for three years. They have concerns about you know just how much 00:01:06.120 --> 00:01:12.900 Google dominates this market depending on which aspect of the market it can. It is estimated to control sometimes as much as 00:01:12.900 --> 00:01:19.410 80 or 90 percent of it. And that's a lot where a lot of Google's money comes from online. Can you talk to us about how this 00:01:19.410 --> 00:01:27.030 differs from the first case that the DOJ filed against Google as you write about back in October of 2020. That really highlighted 00:01:27.030 --> 00:01:35.160 the search market as well. Yes. So that one is about the search market. And that one focuses a lot on these contracts that 00:01:35.400 --> 00:01:44.880 Google has with smartphone makers and people like Apple and the people who run browsers so like Mozilla Firefox and Microsoft 00:01:44.880 --> 00:01:53.820 and Apple. And if those contracts require that Google use that default search engine on them. So it is always a default when 00:01:53.820 --> 00:01:59.040 you're like typing in a search on your browser or on your phone. I mean the Justice Department said that that was 00:01:59.040 --> 00:02:06.300 anti-competitive because it really gives them a leg up over any other search engine. You know no other search engine could sort 00:02:06.300 --> 00:02:13.380 of try and come in and be like hey we're the search engine on you know Microsoft's edge something. So that is what that one is 00:02:13.380 --> 00:02:19.535 about. This one though is about these other sort of you know you as a consumer probably never interact with any of these tools. 00:02:19.650 --> 00:02:25.625 You know they're sort of hidden architecture of the Internet but it is how a lot of Web sites get their funding.