WEBVTT X-TIMESTAMP-MAP=MPEGTS:900000,LOCAL:00:00:00.000 00:00:00.000 --> 00:00:06.635 How significant a shift is this.What is happening. What are these girls and boys. These young 00:00:06.630 --> 00:00:11.695 people are they doing how much impact they have on people'sinvestment decisions that these gen zero chance. That's that's. 00:00:12.010 --> 00:00:19.020 Yes exactly. So they're really important for some of thesefinancial firms. They know that they need to tap this GNC 00:00:19.020 --> 00:00:26.765 audience who they haven't reached peak earning years yet butthey will soon. And they know that with these apps they need to 00:00:26.760 --> 00:00:33.510 forge relationships very early. And so they're doing that withpeople who are on ticktock or thin talk as it's referred to and 00:00:33.510 --> 00:00:40.060 Instagram or Finnstrom.OK fine. Top for Instagram. He's going to stick. I don't know 00:00:40.060 --> 00:00:47.140 what what is going to stake is. And I wonder if this is thecase. Is this kind of demand for these kind of influencers 00:00:47.140 --> 00:00:52.205 influences if you know getting to the point where stimuluschecks. We had those being posted to homes all over the U.S. Of 00:00:52.200 --> 00:00:56.975 course we have people at home from if that all changed and thatis changing. Does that reduce the kind of demand that we have. 00:00:58.200 --> 00:01:00.575 That's a really great point. And you know influencer marketingis not new. 00:01:01.860 --> 00:01:06.630 This is something that's been happening in less regulatedindustries. We've all seen these influencers in fancy hotels 00:01:06.630 --> 00:01:12.395 talking about how great of a stay they're having or eating atfancy restaurants. And their influence actually seems to be 00:01:12.390 --> 00:01:18.510 waning. People sort of catch on to the fact that this is sort ofadvertorial content. And so I think some of these first movers 00:01:18.750 --> 00:01:25.305 sure they're making thousands of dollars per individual post.But as more people try to enter the space it could become 00:01:25.300 --> 00:01:31.410 crowded and the audience could turn away. OK. The earnings arepretty significant. Five hundred thousand dollars a year for 00:01:31.410 --> 00:01:36.905 some of these people.What are the risks associated about that. Right. So for the 00:01:36.900 --> 00:01:42.695 influences you know some of the upside is really big. They getpaid you know sometimes you know thousands of dollars per post. 00:01:43.410 --> 00:01:48.425 But for the brands you know we're dealing with social media. Andwhat we know about social media is that things that are boring 00:01:48.430 --> 00:01:54.395 don't attract a lot of attention things that are sort ofoutlandish or outrageous too. And when it comes to financial 00:01:54.390 --> 00:01:59.190 advice you know the standard financial adviser would say thatshould be pretty boring. Who are some of the people that you're 00:01:59.190 --> 00:02:04.685 following Charlie. Who are the standout. So are the stars inthis space is someone who's really shrinking is called Mrs. Dow 00:02:04.680 --> 00:02:12.125 Jones. And she kind of brings in pop culture to help educatepeople social talk about Ben Affleck and Jennifer Lopez and how 00:02:12.120 --> 00:02:17.940 that can help people learn about Bitcoin or she'll talk aboutcompound interest and kind of relate that to the rise of Billy 00:02:17.940 --> 00:02:25.950 ISE. So entertaining for sure. Entertaining informative some ofthe risks as well. So Mrs. Dow Jones that's you. That's your 00:02:25.950 --> 00:02:30.575 pick in this space with a caveat. Of course there are theserisks involved. Charlie. Well thank you very much.