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Fly Charts: Facebook's Popularity Problem, Mondelez's Snackability

From Alibaba's identity crisis to a UPS delay, here are four charts that tell you what you need to know in business today.
Photographer: David Paul Morris
FACEBOOK INC-A
+1.08
At Closing, February 22rd
178.99 USD
UNITED PARCEL SERVICE-CL B
+0.38
At Closing, February 22rd
105.08 USD

Good morning! This is Fly Charts, the daily charts-only newsletter from Gadfly; sign up here. From Alibaba's identity crisis to a UPS delay, here are four charts that tell you what you need to know in business today.

Popularity Contest

It's becoming increasingly difficult to measure how popular Facebook is.

Source: Bloomberg

Note: A daily user is a registered Facebook user who logged in and visited Facebook or Facebook Messenger in a given day. Facebook's quarterly figure is an average of daily users in the last month of the quarter.

Priorities

Alibaba's shift away from tech spending and toward buying ads may cost the company its identity.

Source: Bloomberg, Alibaba

Slipping

Junk food giant Mondelez's struggles have made the company increasingly snackable; if the company doesn't do deals, it's likely to become a target itself.

Source: Company reports

Yielding to No One

Shell's dividend shell-out is keeping investors happy but doesn't absolve the company of the need to boost returns.

Source: Bloomberg

And don't miss Brooke Sutherland on a delayed celebration for UPS shareholders: "Investing in one's own business is, of course, not inherently bad. That's allegedly what the tax bill was designed to encourage, as opposed to massive share buybacks. But in this case, Republicans' vision for increased investment in the U.S. economy is bumping up uncomfortably with shareholders' reality. The problem is UPS has been spending heavily for years on automation, aircraft and other technology to make its network run more smoothly. And it's just not clear what the payoff has been."

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

    To contact the author of this story:
    Max Nisen in New York at mnisen@bloomberg.net

    To contact the editor responsible for this story:
    Mark Gongloff at mgongloff1@bloomberg.net

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