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And don't miss Shira Ovide on Amazon's disjointed food efforts: "Amazon has spent a decade dabbling rather unsuccessfully in the groceries business with Amazon Fresh, a delivery service started in the company's Seattle hometown and expanded haltingly. Amazon had a hard time mastering the complexities of fresh food delivery, and Fresh never got the aggressive push that Amazon tends to give to high-priority projects. Since Amazon made its splurge on Whole Foods, the company has acknowledged something obvious but still surprising from the e-commerce king: People don't only want to shop for groceries online, and that's unlikely to change soon."
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