Max Nisen is a Bloomberg Gadfly columnist covering biotech, pharma and health care. He previously wrote about management and corporate strategy for Quartz and Business Insider.

Good morning! This is Fly Charts, the daily charts-only newsletter from Gadfly; sign up here. From Nike's world domination to Twitter's ad woes, here are four charts that tell you what you need to know in business today.

Trailing the Field
Goldman Sachs is having something of an identity crisis and you can see it in the company's share price.
Source: Bloomberg
Free Falling
At the end of the day, Twitter is not Facebook or Google. That will make growing its advertising business fundamentally difficult.
Source: Bloomberg and Twitter
Soggy
Kellogg is trying to transform into a more modern foodmaker, but will have a hard time overcoming the massive decline in cold cereal consumption.
Source: IRI via Bloomberg Intelligence
Looking Overseas
A big part of Nike's future is going to rely on international expansion.
Source: Company Filings

And don't miss Liam Denning on Saudi Arabia's floating city:  "NEOM, as I wrote here, represents another triumph of rhetoric over pragmatism. Talk of selling shares in it at some point -- "it might be after 2030" -- compounds the air of fantasy (old-fashioned muni bonds just aren't shiny enough, I guess). So does the prince's expectation that NEOM can be run like a business without the usual concerns other cities grapple with because, along with companies, they tend to be inhabited by that frequently irrational species known as human beings. 

It also serves to remind any potential investor in Aramco of its biggest risk factor (apart from oil prices). Anyone buying shares in the oil company would also be buying a stake in that other risky venture known as the Saudi Arabian reform project."

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

To contact the author of this story:
Max Nisen in New York at mnisen@bloomberg.net

To contact the editor responsible for this story:
Mark Gongloff at mgongloff1@bloomberg.net