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And don't miss Sarah Halzack on the stymied personalization revolution: "The app has served up a module showing me 'off to college electronics' and options to 'organize & clean for college' that included Arm & Hammer laundry detergent and Method cleaning spray. There was an 'off to college collegiate gear' banner showing me a red bomber jacket, and a 'dorm décor essentials' feature that tried to sell me on a shag rug. Listen, Amazon, I'm flattered. But my dorm days are long over. I graduated from college in 2006."
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