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And don't miss Shira Ovide's plea to Apple Inc. to make its next product launch a little less predictable: "Since the beginning of 2016, Apple has hosted five staged product events with a combined run time of nearly nine hours. And the form and style feels so familiar and rote that it's ripe for parody. My personal favorites: the '30 Rock' episode complete with pitch-perfect Jobs-style visuals from Tina Fey in a black turtleneck; and Vice's video compilation of tech executives demonstrating completely relatable human activities they do with their gadgets."
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