Discount Duds

Nordstrom Is Cheap for a Reason

The Nordstrom family's not being opportunistic. It's being realistic.
Photographer: Justin Sullivan/Getty Images
As of 12:15 PM EDT
46.04 USD

Nordstrom Inc.'s founding family is likely to get its namesake department-store chain on the cheap. Shareholders shouldn't forget it's cheap for a reason.

The Seattle-based company announced on Thursday that members of the Nordstrom family were considering buying out their fellow shareholders and taking the retailer private. The move comes after a 45 percent slide in Nordstrom's stock over the past two years, as its same-store sales and profit margins failed to escape the e-commerce death wand. Before the deal news, Nordstrom was trading for less than 6 times the past year's Ebitda, hovering close to its valuation range during the throes of the financial crisis in 2008 and 2009.

On Sale

Nordstrom's founding family would be swooping in at a time when the stock is cheap, but the odds of a return to the valuations of its heyday are getting longer by the minute

Source: Bloomberg

The typical shareholder complaint about a management-led buyout after a big stock decline is that insiders are trying to steal the company from the bargain bin. Indeed, tacking on a 30 percent premium to Nordstrom's unaffected price implies a trailing 12-month Ebitda valuation of about 7 times. Hudson's Bay Co. paid more than 10 times Ebitda for Saks Inc. in 2013, while private equity firms bought out Neiman Marcus Group that same year for about 9 times.

It's hard to argue those are fair comparisons, though. Back in 2013, retailers still didn't fully realize how much damage e-commerce could do to their business; they still thought it was a good idea to open more brick-and-mortar locations. Rather than trying to be opportunistic on price, it's more likely the Nordstrom family simply recognizes no one is safe from the industry's struggles right now -- and the pain isn't going away any time soon.

Struggle Street

Nordstrom's same-store sales have taken a turn for the worse in recent quarters, in part because Nordstrom Rack's performance has declined

Source: Bloomberg Intelligence

The things that used to shield Nordstrom -- higher-end offerings that wealthier shoppers still prefer to sample in-person, off-price Nordstrom Rack locations catering to bargain-hunters, and heavy investment in online channels -- aren't working as well as they once did.

Discount competition has increased, contributing to two straight quarters of declining comparable-store sales at Nordstrom Rack stores. Efforts to bolster full-price offerings -- such as the $350 million purchase of subscription service Trunk Club in 2014 -- have fizzled. Online sales have been rising, but former CFO Michael Koppel said in March that e-commerce is still cannibalizing sales from physical stores.

Finding Nordstrom's place in this shifting landscape will take time and likely some difficult choices about store closures and promotional cutbacks. That process is arguably best handled away from the constant quarterly scrutiny of Wall Street.

Swing Free

A take-private transaction would let Nordstrom work on a turnaround outside the glare of the public market and avoid the share-price gyrations of earnings days

Source: Bloomberg

At that aforementioned 30 percent premium, Nordstrom would be valued at $10.8 billion including debt. A deal that size would be no small feat to finance, even for a billionaire family. Still, Nordstrom family members own roughly 30 percent of the shares, according to data compiled by Bloomberg. That's virtually the same size as the average equity check used in U.S. private equity buyout deals this year. That implies the family may not have to lean on a partner for additional financing.

Check, Please

The median equity check in U.S. private equity buyouts recently fell to around 33 percent, lower than pre-crisis levels -- which bodes well for the Nordstrom family

Source: Pitchbook

*2017 data as at March 31, 2017

But that also suggests the family would be willing to borrow nearly $5.5 billion more from banks, adding to the roughly $2.7 billion in debt already on Nordstrom's balance sheet. Even though it should pass muster with regulators at about 5 times the department store chain's projected fiscal 2018 Ebitda, it's also a level that could quickly turn perilous if the retailer's performance erodes.  1

The Nordstrom family need only look at what's happening to one of its closest competitors, Neiman Marcus, to understand the consequence of saddling a department-store chain with too much debt. Neiman's $6 billion buyout by Ares Management LP and the Canada Pension Plan Investment Board is turning out to be a lemon. 2

Buyout Bust

Neiman Marcus's most recent leveraged buyout by Ares Management and Canada Pension Plan Investment Board has been a disaster, in part due to the company's significant debt load

Source: Bloomberg

To preserve their own wealth and shore up the retailer's balance sheet, family members could do worse than teaming up with a cashed-up private equity firm. With most avoiding the sector like the plague, finding an interested party may be tricky, but not impossible. 

The Nordstrom family may offer other holders an exit; with a decent premium in hand, they should take it. 

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.
  1. Macy's Inc., which is less luxury-focused than both Nordstrom and Neiman, is also working on reducing its debt load. It's worth noting that at 2.4 times its projected 2018 Ebitda, it's less burdened than Nordstrom would be if the family doesn't join forces with a financial partner.

  2. CPPIB has reportedly written down its stake to zero and the duo are seeking a sale of the company, a move that has been further complicated by its outsized debt burden. 

To contact the authors of this story:
Brooke Sutherland in New York at
Gillian Tan in New York at

To contact the editor responsible for this story:
Mark Gongloff at

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