Rani Molla is a Bloomberg Gadfly columnist using data visualizations to cover corporations and markets. She previously worked for the Wall Street Journal.

Snapchat isn’t just for the young anymore -- it might soon be for investors of all ages.

The parent company of the social media app, which is best known for allowing users to create annotated videos that disappear within a day, is preparing to go public. Snapchat's reported $25 billion valuation isn’t cheap -- indeed, it would have a multiple of 25 times or more its 2017 revenue -- but there’s reason to believe it could be worth it. Snapchat is hugely popular among young people -- a fickle, hard-to-reach demographic that advertisers are dying to court. Moreover, the number of users is growing across all age groups.

Click the video below for more.

Snapchat Isn't Just for the Youngs Anymore

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

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Rani Molla in New York at

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Daniel Niemi at