Snapchat isn’t just for the young anymore -- it might soon be for investors of all ages.
The parent company of the social media app, which is best known for allowing users to create annotated videos that disappear within a day, is preparing to go public. Snapchat's reported $25 billion valuation isn’t cheap -- indeed, it would have a multiple of 25 times or more its 2017 revenue -- but there’s reason to believe it could be worth it. Snapchat is hugely popular among young people -- a fickle, hard-to-reach demographic that advertisers are dying to court. Moreover, the number of users is growing across all age groups.
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