Rani Molla is a Bloomberg Gadfly columnist using data visualizations to cover corporations and markets. She previously worked for the Wall Street Journal.

Eggs are a $10 billion business, and consumer preferences for cage-free eggs affect producers, vendors, and diners alike.

Cage-free eggs are more expensive to produce, but sales are growing.


So producers have larger capital expenditures...


...which consumers will pay for...


...but as more companies commit to cage-free eggs, the cost to produce and consume them may lessen.


Sources: Nielsen (cage and cage-free sales and unit data); Egg Industry magazine (top egg producers); Bloomberg (operating margin, capital expenditure); United Egg Producers (cost per hen); Urner Barry (wholesale); Humane Society (cage-free companies, egg definitions)

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

To contact the author of this story:
Rani Molla in New York at

To contact the editor responsible for this story:
Timothy L. O'Brien at