Data

Rani Molla is a Bloomberg Gadfly columnist using data visualizations to cover corporations and markets. She previously worked for the Wall Street Journal.

Volkswagen's October U.S. sales numbers, out Tuesday, brought bad news. Year-over-year sales growth was essentially flat, lagging the rest of the industry -- probably an early sign that the German automaker's emissions scandal is turning off customers. But a less-heralded data point suggests pain of a different, maybe longer-lasting, sort: VW, which accounts for less than 2 percent of U.S. vehicle sales, is barely selling any of the vehicles known as "light trucks" -- a class that includes SUVs like the Tiguan and the Touareg -- there, at a time when low gas prices and fuel-efficient designs have reignited America's love affair with trucks

VW

 

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Rani Molla in New York at rmolla2@bloomberg.net

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Mark Gongloff at mgongloff1@bloomberg.net