{"id":4011,"date":"2015-06-23T18:12:11","date_gmt":"2015-06-23T18:12:11","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2015-06-23\/command-audience\/"},"modified":"2016-10-31T18:15:35","modified_gmt":"2016-10-31T18:15:35","slug":"command-audience","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2015-06-23\/command-audience\/","title":{"rendered":"Command An Audience"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Driving online traffic is one of the most difficult and persistent challenges faced by publishers, broadcasters and media companies. The digital ecosystem is constantly expanding, with more and more publishers competing for larger and larger audiences every day.<\/p>\n<p><a title=\"Download this free whitepaper\" href=\"http:\/\/www.bloomberg.com\/content-service\/digitaltrafficwp\/?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_content=DigitalTrafficWP&amp;utm_campaign=in-text\" target=\"_blank\">Download this free white paper<\/a> to learn more about:<\/p>\n<ul>\n<ul>\n<ul>What is the best way to measure how far my content is reaching?<\/ul>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<ul>How do I choose the right social media platform for my business?<\/ul>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>What are the most effective ways to target search engines?<\/ul>\n<\/ul>\n<p><a title=\"Download the free white paper now!\" href=\"http:\/\/www.bloomberg.com\/content-service\/digitaltrafficwp\/?utm_source=Blog&amp;utm_medium=BlogPost&amp;utm_content=DigitalTrafficWP&amp;utm_campaign=bottomCTA\" target=\"_blank\">Download this free white paper from Bloomberg Content Service now!<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Driving online traffic is one of the most difficult and persistent challenges faced by publishers, broadcasters and media companies. <\/p>\n","protected":false},"author":1481,"featured_media":4017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697],"tags":[],"class_list":["post-4011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper","product-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Command An Audience | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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