{"id":2913,"date":"2014-07-22T15:22:32","date_gmt":"2014-07-22T15:22:32","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-07-22\/qa-bloomberg-reporter-lindsey-rupp\/"},"modified":"2015-06-16T15:26:50","modified_gmt":"2015-06-16T15:26:50","slug":"qa-bloomberg-reporter-lindsey-rupp","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2014-07-22\/qa-bloomberg-reporter-lindsey-rupp\/","title":{"rendered":"Q&A With Bloomberg Reporter Lindsey Rupp"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text]Lindsey Rupp is a Bloomberg reporter based in New York, where she covers the retail industry and other consumer topics.<\/em><\/p>\n

In Depth recently spoke with Lindsey about the challenges of covering such a diverse industry, as well as the trends she sees emerging from specialty retail in the future.<\/p>\n

What’s your background? How did you get into reporting about the retail industry?<\/strong>
\nI first came to Bloomberg News in a summer internship. I was eventually hired and became part of the rotation program at Bloomberg before applying for an opening on the Consumer team. I’ve been on the specialty retail beat for about a year now, writing about companies like Gap Inc. and Lululemon Athletica Inc.<\/p>\n

What are some of the challenges you face reporting about the retail industry? On the flip side, what’s your favorite part of your beat?<\/strong>
\nOne of my biggest challenges on my beat is getting up to speed quickly on companies I don’t follow closely day-to-day. Many companies fall into my beat that are too small for readers care about on a regular basis, but they are typically familiar-enough names that when news breaks our readers want to know what’s happening. So I need to know at least a little bit about a lot of companies.<\/p>\n

My favorite part of my beat is getting to cover companies that almost everyone has heard of. My beat is very accessible, so I can talk with people really easily about what I do. When I tell someone I cover Gap, for example, he or she has most likely been into a Gap and knows what they sell. We can talk about what I do, and I can also get a feel for what he or she thinks of a brand and sense what might be working or not working that I haven’t noticed.<\/p>\n

What trends do you see emerging from the retail industry in the next few years?<\/strong>
\nRetail players are going to need to figure out how to make their stores relevant in an age when shoppers are increasingly looking toward the Internet to provide price transparency and convenience. Already many chains I cover are starting to close stores, realizing they have too many brick-and-mortar locations than customers actually will seek out to shop. America in general has too many malls. At the same time retailers right-size their store fleets, they need to find ways to serve their customers online and compete with their traditional rivals as well as online-only players.<\/p>\n

How do you ensure that Bloomberg has the best access to stories and is able to get exclusives and break news in what I assume is an industry crowded with reporters covering it?<\/strong>
\nThis is a tough question. I try to do my best to pay attention to angles other outlets might have overlooked and to meet as many people as possible. Bloomberg can only have the best access if I’m doing my job to the best of my abilities. I’m constantly trying to learn more about the companies I cover and the industries I operate in as well as to meet as many people in the industry as possible \u2014 you never know who might end up a CEO or a key source.<\/p>\n

How does coverage of the retail industry fit into Bloomberg’s overall mission to provide the best financial news in the world?<\/strong>
\nRetail is a huge part of the economy and can tell people a lot about the strength of consumers around the world. Bloomberg’s cutting-edge retail coverage gives our clients and readers insights into tops that affect the markets and their everyday lives, like the health of the global economy, consumer confidence, and how companies approach issues like minimum wage and health care.<\/p>\n

\u2014 Lauren Meller<\/a><\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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