{"id":28805,"date":"2017-09-20T20:33:25","date_gmt":"2017-09-20T20:33:25","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-09-20\/market-dynamics-mutual-benefits-bloomberg-media-shares-best-practices-international-partnerships\/"},"modified":"2017-10-11T20:21:32","modified_gmt":"2017-10-11T20:21:32","slug":"market-dynamics-mutual-benefits-bloomberg-media-shares-best-practices-international-partnerships","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-09-20\/market-dynamics-mutual-benefits-bloomberg-media-shares-best-practices-international-partnerships\/","title":{"rendered":"From Market Dynamics to Mutual Benefits, Bloomberg Media Shares Best Practices For International Partnerships"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Why are international partnerships popular? How do media companies benefit from partnerships? How do partnerships work?<\/p>\n

These are just some of the questions answered during the \u201cWorld of Difference: Driving Growth and Building Audiences With International Partnerships<\/a>\u201d webinar, which took place on Wednesday September 20 at 12 PM EDT. Hosted by General Manager and Global Head of Bloomberg Media Distribution Josh Rucci, and Head of Media Partnerships, EMEA, Josh Bassett, the webinar covered strategies and best practices for building and maintaining international partnerships.<\/p>\n

\u201cMedia consumption is at an all-time high,\u201d explained Rucci. \u201cWith that, the important of partnerships cannot be understated.\u201d Global partnerships allow media brands of all sizes and shapes to reach new audience segments while minimizing the risks of going it alone.<\/p>\n

\u201cWhen you\u2019re entering into this space, the absolute most important thing to do is to choose the right partner,\u201d said Bassett. \u201cFundamentally, while you can have certain agreed standards, you are giving your brand to a partner to use on your behalf.\u201d Each partner needs to provide unique strengths and capabilities, Bassett added, citing the overall success of Bloomberg in selecting and vetting global partners.<\/p>\n

Rucci outlined Bloomberg\u2019s approach to partnerships, from the initial connection to the launch period. Before entering a new market, Bloomberg looks for partners with strong leadership capabilities and editorial credibility. \u201cAll great business really come down to people,\u201d said Rucci. Bloomberg also looks for partners with an existing local audience that can be enhanced and expanded as the partnership develops.<\/p>\n

Didn\u2019t catch the webinar live? View the archived webinar<\/a> and download slides <\/a>from the presentation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”28808″ alignment=”center” show_caption=”yes” link=”https:\/\/bloomberg.cwebcast.com\/ses\/hpDbCyXiQXQGQpAVy32NBw~~?ek=2bf7b36a-0dcc-453d-a0b9-64d3505972c1″ onclick=”custom_link”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]– Gabriela Tama<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

In a rapidly changing industry, international partnerships enable media companies of all sizes to reach more people with higher quality content while minimizing the risks of going it alone. <\/p>\n","protected":false},"author":1618,"featured_media":28807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2569,2725,2567,1180,2968,2565],"class_list":["post-28805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat1","tag-bloomberg-media-distribution","tag-content-licensing","tag-global","tag-industry","tag-partnerships","tag-webinar","product-news"],"yoast_head":"\nFrom Market Dynamics to Mutual Benefits, Bloomberg Media Shares Best Practices For International Partnerships | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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