{"id":27634,"date":"2017-07-28T14:02:29","date_gmt":"2017-07-28T14:02:29","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-07-28\/bloomberg-medias-business-model-transformation\/"},"modified":"2017-07-28T14:02:29","modified_gmt":"2017-07-28T14:02:29","slug":"bloomberg-medias-business-model-transformation","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-07-28\/bloomberg-medias-business-model-transformation\/","title":{"rendered":"Bloomberg Media’s Business Model Transformation"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”27636″ alignment=”center” show_caption=”yes”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]With the hire of Global Chief Commercial Officer Andrew Bennett in June, Bloomberg Media recently announced its plans to evolve its core advertising sales operation to an integrated marketing services and consulting model.<\/p>\n

Bennett told Digiday <\/a>that the company will focus on \u201coffering brands strategic services, a growing area of focus for a small number of publishers that have already made branded content a core competency.\u201d<\/p>\n

\u201cThere\u2019s a tremendous amount of receptivity among clients for someone in the business space who can be another strategic partner for them,\u201d Bennett told Digiday. \u201cSometimes we\u2019ll be hired to make media work better, but what we\u2019re building out is more of an end-to-end solution.\u201d<\/p>\n

In pursing this strategy, Bennett and his team will leverage the strength of Bloomberg\u2019s data and Bloomberg Intelligence. \u201cI dreamed that I could have stuff like this. An agency doesn\u2019t have that. A consultancy doesn\u2019t have that.\u201d<\/p>\n

Read the full Digiday article here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

With the hire of Global Chief Commercial Officer Andrew Bennett in June, Bloomberg Media recently announced its plans to evolve its core advertising sales operation to an integrated marketing services and consulting model.<\/p>\n","protected":false},"author":1618,"featured_media":27631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[2905,2569,2908,1180,2907,2906],"class_list":["post-27634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-advertising","tag-bloomberg-media-distribution","tag-brands","tag-industry","tag-marketing","tag-sales","product-news"],"yoast_head":"\nBloomberg Media's Business Model Transformation | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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