{"id":27000,"date":"2017-06-28T18:26:03","date_gmt":"2017-06-28T18:26:03","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/"},"modified":"2017-06-28T19:16:10","modified_gmt":"2017-06-28T19:16:10","slug":"curious-ott-understanding-trends-ott-ecosystem-webinar","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/","title":{"rendered":"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]The growing popularity of Over-The-Top (OTT) video is changing the dynamics of the TV landscape and the media industry as a whole. It is impacting video consumption patterns, content production and distribution models.<\/p>\n

During the \u201cUp and Over: Understanding Trends in the OTT Ecosystem\u201d webinar, US Director of Research and Senior Media Analyst for Bloomberg Intelligence Paul Sweeney, and Head of TV Distribution \/ Americas Brad Samuels<\/a> took an in-depth look at the trends and opportunities shaping the OTT industry. The webinar, which took place on Thursday, June 22, 12 p.m. EDT, offered an overview of the traditional cable or satellite pay TV ecosystem, the characteristics and audiences of OTT, and Bloomberg\u2019s response to an increasingly competitive multi-platform video market.<\/p>\n

\u201cOTT is on everybody\u2019s radar these days. It\u2019s a hot topic in the media and TV business,\u201d explained Samuels. With the rise of broadband Internet, the growth of social media, the evolving viewing habits of millennials and their engagement with user-generated content, OTT is quickly gaining ground.<\/p>\n

Didn\u2019t catch the webinar live? View the archived webinar<\/a> and download slides <\/a>from the presentation.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

The growing popularity of Over-The-Top (OTT) video is changing the dynamics of the TV landscape and the media industry as a whole. <\/p>\n","protected":false},"author":1618,"featured_media":27003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2569,2876,1180,2542,2875,2858,2874,2624,2565],"class_list":["post-27000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat1","tag-bloomberg-media-distribution","tag-content-distribution","tag-industry","tag-media","tag-millenials","tag-ott","tag-pay-tv","tag-video","tag-webinar","product-news"],"yoast_head":"\nCurious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar | Bloomberg Media Distribution\" \/>\n<meta property=\"og:description\" content=\"The growing popularity of Over-The-Top (OTT) video is changing the dynamics of the TV landscape and the media industry as a whole.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomberg Media Distribution\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-28T18:26:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-28T19:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.bbhub.io\/media\/sites\/14\/2017\/06\/webiare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1325\" \/>\n\t<meta property=\"og:image:height\" content=\"878\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/\",\"name\":\"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar | Bloomberg Media Distribution\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/#website\"},\"datePublished\":\"2017-06-28T18:26:03+00:00\",\"dateModified\":\"2017-06-28T19:16:10+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":\"1\",\"name\":\"Home\",\"item\":\"https:\/\/www.bloomberg.com\/distribution\/\"},{\"@type\":\"ListItem\",\"position\":\"2\",\"name\":\"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/#website\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\/\",\"name\":\"Bloomberg Media Distribution\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloomberg.com\/distribution\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\",\"name\":\"Bloomberg Media Distribution\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar | Bloomberg Media Distribution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/","og_locale":"en_US","og_type":"article","og_title":"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar | Bloomberg Media Distribution","og_description":"The growing popularity of Over-The-Top (OTT) video is changing the dynamics of the TV landscape and the media industry as a whole.","og_url":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/","og_site_name":"Bloomberg Media Distribution","article_published_time":"2017-06-28T18:26:03+00:00","article_modified_time":"2017-06-28T19:16:10+00:00","og_image":[{"width":1325,"height":878,"url":"https:\/\/assets.bbhub.io\/media\/sites\/14\/2017\/06\/webiare.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/","url":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/","name":"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar | Bloomberg Media Distribution","isPartOf":{"@id":"https:\/\/www.bloomberg.com\/distribution\/#website"},"datePublished":"2017-06-28T18:26:03+00:00","dateModified":"2017-06-28T19:16:10+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-06-28\/curious-ott-understanding-trends-ott-ecosystem-webinar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https:\/\/www.bloomberg.com\/distribution\/"},{"@type":"ListItem","position":"2","name":"Curious About OTT? Up And Over: Understanding Trends in The OTT Ecosystem Webinar"}]},{"@type":"WebSite","@id":"https:\/\/www.bloomberg.com\/distribution\/#website","url":"https:\/\/www.bloomberg.com\/distribution\/","name":"Bloomberg Media Distribution","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomberg.com\/distribution\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.bloomberg.com\/distribution","name":"Bloomberg Media Distribution"}]}},"_links":{"self":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts\/27000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/users\/1618"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/comments?post=27000"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts\/27000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/media\/27003"}],"wp:attachment":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/media?parent=27000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/categories?post=27000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/tags?post=27000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}