{"id":24599,"date":"2017-03-24T14:55:10","date_gmt":"2017-03-24T14:55:10","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/"},"modified":"2017-04-05T14:57:52","modified_gmt":"2017-04-05T14:57:52","slug":"content-distribution-bloomberg-way","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/","title":{"rendered":"Content Distribution: The Bloomberg Way"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;24600&#8243; alignment=&#8221;center&#8221; show_caption=&#8221;yes&#8221; link=&#8221;http:\/\/www.fipp.com\/news\/features\/monetising-content-from-distribution-to-subscription&#8221; onclick=&#8221;custom_link&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]How do media companies effectively monetize content and create new revenue streams in the digital age?<\/p>\n<p>Josh Rucci, GM and Global Head of Bloomberg Media Distribution, was one of <a href=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-02-09\/josh-rucci-talks-innovation-opportunity-bloomberg\/\">60 speakers<\/a> who discussed revenue diversification and monetization at the 2017 <a href=\"http:\/\/www.innovators-summit.com\/dis-home\/\">Digital Innovators\u2019 Summit<\/a> (DIS), held in Berlin on March 19 \u2013 21.<\/p>\n<p>Addressing an audience of media publishers, decision-makers and senior executives, Rucci offered an overview of Bloomberg\u2019s approach to content distribution. Diving into more detail, he explained how Bloomberg\u2019s distribution platform \u2013 a primary revenue line \u2013 functions to increase the company\u2019s reach. \u201cWithout content we don&#8217;t have a business,\u201d Rucci said, emphasizing the importance of integration across platforms, data, video and TV.<\/p>\n<p>Rucci also touched on the challenges Bloomberg faces when it comes to publishing and distributing content. Among these is the issue of choosing which markets to focus on, and which companies to invest and partner with. Ultimately, Rucci concluded, it is critical that Bloomberg maintains a consistent approach and continues to produce quality content that is consistent with its brand values.<\/p>\n<p>Read more from DIS 2017 <a href=\"http:\/\/www.fipp.com\/news\/features\/monetising-content-from-distribution-to-subscription\">here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;24601&#8243; alignment=&#8221;center&#8221; link=&#8221;https:\/\/www.bloomberg.com\/distribution\/blog\/2017-02-09\/josh-rucci-talks-innovation-opportunity-bloomberg\/&#8221; onclick=&#8221;custom_link&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">GM and Global Head of Bloomberg Media Distribution Josh Rucci spoke at DIS 2017 on the issue of revenue diversification and monetization. <\/p>\n","protected":false},"author":1618,"featured_media":24613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2735,2569,2736,2372,2567,1180,2542,2118],"class_list":["post-24599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat1","tag-berlin","tag-bloomberg-media-distribution","tag-dis","tag-editorial","tag-global","tag-industry","tag-media","tag-news","product-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Distribution: The Bloomberg Way | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Distribution: The Bloomberg Way | Bloomberg Media Distribution\" \/>\n<meta property=\"og:description\" content=\"GM and Global Head of Bloomberg Media Distribution Josh Rucci spoke at DIS 2017 on the issue of revenue diversification and monetization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomberg Media Distribution\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-24T14:55:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-05T14:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.bbhub.io\/media\/sites\/14\/2017\/03\/computer-hands-1024x679.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/\",\"name\":\"Content Distribution: The Bloomberg Way | Bloomberg Media Distribution\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/#website\"},\"datePublished\":\"2017-03-24T14:55:10+00:00\",\"dateModified\":\"2017-04-05T14:57:52+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":\"1\",\"name\":\"Home\",\"item\":\"https:\/\/www.bloomberg.com\/distribution\/\"},{\"@type\":\"ListItem\",\"position\":\"2\",\"name\":\"Content Distribution: The Bloomberg Way\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloomberg.com\/distribution\/#website\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\/\",\"name\":\"Bloomberg Media Distribution\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloomberg.com\/distribution\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.bloomberg.com\/distribution\",\"name\":\"Bloomberg Media Distribution\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Distribution: The Bloomberg Way | Bloomberg Media Distribution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/","og_locale":"en_US","og_type":"article","og_title":"Content Distribution: The Bloomberg Way | Bloomberg Media Distribution","og_description":"GM and Global Head of Bloomberg Media Distribution Josh Rucci spoke at DIS 2017 on the issue of revenue diversification and monetization.","og_url":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/","og_site_name":"Bloomberg Media Distribution","article_published_time":"2017-03-24T14:55:10+00:00","article_modified_time":"2017-04-05T14:57:52+00:00","og_image":[{"width":1024,"height":679,"url":"https:\/\/assets.bbhub.io\/media\/sites\/14\/2017\/03\/computer-hands-1024x679.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/","url":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/","name":"Content Distribution: The Bloomberg Way | Bloomberg Media Distribution","isPartOf":{"@id":"https:\/\/www.bloomberg.com\/distribution\/#website"},"datePublished":"2017-03-24T14:55:10+00:00","dateModified":"2017-04-05T14:57:52+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloomberg.com\/distribution\/blog\/2017-03-24\/content-distribution-bloomberg-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":"1","name":"Home","item":"https:\/\/www.bloomberg.com\/distribution\/"},{"@type":"ListItem","position":"2","name":"Content Distribution: The Bloomberg Way"}]},{"@type":"WebSite","@id":"https:\/\/www.bloomberg.com\/distribution\/#website","url":"https:\/\/www.bloomberg.com\/distribution\/","name":"Bloomberg Media Distribution","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomberg.com\/distribution\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.bloomberg.com\/distribution","name":"Bloomberg Media Distribution"}]}},"_links":{"self":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts\/24599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/users\/1618"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/comments?post=24599"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/posts\/24599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/media\/24613"}],"wp:attachment":[{"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/media?parent=24599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/categories?post=24599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomberg.com\/distribution\/wp-json\/wp\/v2\/tags?post=24599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}