{"id":22606,"date":"2016-09-30T20:15:46","date_gmt":"2016-09-30T20:15:46","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-09-30\/josh-rucci-talks-media-trends\/"},"modified":"2016-10-31T17:31:41","modified_gmt":"2016-10-31T17:31:41","slug":"josh-rucci-talks-media-trends","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-09-30\/josh-rucci-talks-media-trends\/","title":{"rendered":"Josh Rucci Talks Media Trends at Monetizing Media"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Josh Rucci, GM and Global Head of Bloomberg Media Distribution, discussed media trends at the 2016 Media Briefing Monetizing Media conference, held in London on 21 \u2013 23 September.<\/p>\n

In an interview with Zinc Media\u2019s Chief Executive Officer Mark Wood, Rucci discussed the market indicators for global expansion in an emerging market, focusing on current global commercial opportunities for publishers.<\/p>\n

Rucci also addressed the issue of revenue diversification. Digital video, he said, will offer new revenue opportunities to publishers committed to modernizing their product offerings and improving customer retention. Investment in digital video will allow for a migration away from ad supported models, toward the development of new, innovative strategies of storytelling. \u201cLeveraging the assets that are in house to tell great video stories is a great way forward,\u201d Rucci said.<\/p>\n

Rucci was among 300 global media executives and leaders who attended this year\u2019s Monetizing Media conference. Speakers discussed the challenges of revenue optimization, and shared strategies for building and monetizing social audiences.<\/p>\n

Watch a brief interview with Rucci here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Josh Rucci, GM and Global Head of Bloomberg Media Distribution, addressed global expansion and revenue diversification at the 2016 Monetizing Media conference.<\/p>\n","protected":false},"author":1618,"featured_media":22613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[41,2468,2542,2118,2560,2559],"class_list":["post-22606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digital-video","tag-london","tag-media","tag-news","tag-publishers","tag-social-media","product-news"],"yoast_head":"\nJosh Rucci Talks Media Trends at Monetizing Media | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-09-30\/josh-rucci-talks-media-trends\/\" \/>\n<meta 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