{"id":22497,"date":"2016-09-11T17:43:33","date_gmt":"2016-09-11T17:43:33","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-09-11\/aston-martin-now-4000-stroller-yacht-dad\/"},"modified":"2016-09-11T17:43:33","modified_gmt":"2016-09-11T17:43:33","slug":"aston-martin-now-4000-stroller-yacht-dad","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-09-11\/aston-martin-now-4000-stroller-yacht-dad\/","title":{"rendered":"Aston Martin Now Has a $4,000 Stroller and a Yacht for Dad"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Aston Martin is pushing into consumer products from decorated apartments to handbags, as the British manufacturer shifts sights from rival Ferrari to the likes of Hermes. A new store in London\u2019s exclusive Mayfair district is Aston Martin\u2019s biggest effort yet to establish the brand as a purveyor of all things luxury. While the shop offers ornamental bowls, \u00a33,000 ($4,000) baby strollers and \u00a315,000 crocodile-skin bags, its ambitions go far beyond that.<\/p>\n

Photographer: Chris Ratcliffe\/Bloomberg<\/em>[\/vc_column_text][vc_single_image image=”22503″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22511″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22500″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22501″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22509″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22521″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22504″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22505″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22507″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][vc_single_image image=”22508″ alignment=”center” img_link_large=”yes” show_caption=”yes” el_class=”lightbox”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Aston Martin is pushing into consumer products from decorated apartments to handbags, as the British manufacturer shifts sights from rival Ferrari to the likes of Hermes. <\/p>\n","protected":false},"author":1586,"featured_media":22507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2537,1152,1154,2468,1140,2536],"class_list":["post-22497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photos","tag-aston-martin","tag-autos","tag-cars","tag-london","tag-luxury","tag-retail","product-photos"],"yoast_head":"\nAston Martin Now Has a $4,000 Stroller and a Yacht for Dad | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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