{"id":19042,"date":"2016-04-22T15:26:42","date_gmt":"2016-04-22T15:26:42","guid":{"rendered":"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-04-22\/bloomberg-big-data-as-a-strategic-imperative\/"},"modified":"2016-04-22T15:26:42","modified_gmt":"2016-04-22T15:26:42","slug":"bloomberg-big-data-as-a-strategic-imperative","status":"publish","type":"post","link":"https:\/\/www.bloomberg.com\/distribution\/blog\/2016-04-22\/bloomberg-big-data-as-a-strategic-imperative\/","title":{"rendered":"Bloomberg: Big Data as a Strategic Imperative"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]On April 13, Bloomberg hosted an international delegation from the International News Media Association (INMA) and World Newsmedia Network (WNMN) as part of their 2016 study tour, <em><a title=\"Big Data for Media Week \" href=\"http:\/\/inma.org\/modules\/event\/2016BigDataNewYork\/\">Big Data for Media Week<\/a><\/em>.<\/p>\n<p>Bloomberg data scientists Pat Moore and Priyanka Naik discussed the role analytics\u00a0plays in creating solutions and monetization opportunities for advertising clients, including a case study that lead to more than a 500% increase in conversions for an advertiser.<\/p>\n<p>Jeremy Diamond and Adam Pierce of the Bloomberg Visual Data team illustrated\u00a0how the Bloomberg team transforms Big Data from across platforms and multiple sources into visually appealing insights for the Bloomberg.com and Terminal consumer.<\/p>\n<p>[\/vc_column_text]<style>#bloomberg-video-69fd19c1a9f7c .bloomberg-video__wrapper { background-image: url('https:\/\/i.vimeocdn.com\/video\/567311360-4fd7cbf1ecb0777e8e2ad57bdf574928bd7b7719b3aeda2d5849c65aa53e883b-d_295x166?region=us'); }<\/style><div class='bloomberg-video' data-aspect-ratio='16:9' data-service='vimeo-video' id='bloomberg-video-69fd19c1a9f7c'><div class='bloomberg-video__wrapper bloomberg-video__wrapper--core'>\t\t\t\t<a\n\t\t\t\t\tclass=\"bloomberg-video__link\"\n\t\t\t\t\thref=\"https:\/\/vimeo.com\/163836749\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\tdata-video-id=\"163836749\"\n\t\t\t\t\tdata-orientation=\"Horizontal\"\n\t\t\t\t\tdata-video-loop=\"0\"\n\t\t\t\t\tdata-video-title=\"Data Science Presentation\"\n\t\t\t\t\taria-label=\"Play Video\"\n\t\t\t\t><\/a>\n\t\t\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][bcs_cinchcast width=&#8221;620&#8243; height=&#8221;464&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center\">Read the INMA&#8217;s recap <a href=\"http:\/\/www.inma.org\/blogs\/conference\/post.cfm\/lessons-shared-on-big-data-media-tour-from-hearst-bloomberg-propublica\" target=\"_blank\">here<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Data Scientists Pat Moore and Priyanka Naik discussed the role data science plays in shaping Bloomberg Media&#8217;s strategy, analytics and monetization opportunities.<\/p>\n","protected":false},"author":1614,"featured_media":4531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[35],"class_list":["post-19042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-data-licensing","product-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bloomberg: Big Data as a Strategic Imperative | Bloomberg Media Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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